Regularly publishing content tailored to your ideal customers increases their chances of finding you online. Add in research as to what your customers are looking for, then craft content around those searches, and you have yourself the beginnings of a content marketing strategy – one of the most reliable ways to steadily grow your website’s domain authority and search result ranking.

Technical SEO is the nuts and bolts of how your website is built and operates to gain the interest of search engines. It’s the “behind the curtain” part of SEO, but it can make all the difference in how fast your site loads, its structure, and other equally important aspects that improve how search engines view and catalog your website, and is part of your on-page SEO (see below).

On-page SEO deals with content, keywords, linking, URL structure, metadata, and other technical aspects. Not only do you want your website to be written for your ideal customer, but you also want to strategically place keywords in specific places so search engines understand what your site is about and how it demonstrates expertise, authority, and trustworthiness.  

Off-page SEO is your overall online presence, including blogs, ebooks, other content, social media, etc. Other factors include how active you are on directories, if your information is current, and your overall link-building efforts (other sites that link to your site, typically because they find your content valuable).