“Special Offer” Consultation and Strategy

We’ll help you develop and write a special offer, such as a short sales letter (up to 1 ½ pages) or a compelling lead-gen flyer. We’ll also advise you on where and how you should deploy it to generate leads for your business.

Special offers differ from bait pieces in one distinct way. Bait pieces are typically valuable content, downloads, etc., designed to help a potential customer solve a problem, expedite a process, evaluate a situation, etc. A bait piece requires contact information to be provided (usually an email) to receive the information. Hence, the valuable information is “bait” to get the contact info.

A special offer, on the other hand, is typically some sort of “deal” designed to attract potential clients. For example, Red Gator Digital’s special offer is a FREE website evaluation. 

But with both special offers and bait pieces, it’s wise to link to a LANDING PAGE where the lead can be converted. Even better, to maximize the possibility of each lead, add an AUTOMATED EMAIL SEQUENCE as a follow-up. (Both are currently on sale!)